5 Things That Make a Good Link

Quite clearly, if you want to rank in the search engines (likely Google), then you don’t want “cr%ppy” links! No one needs to tell you this.

But, how do you actually tell the difference between a quality link that’s going to “rocket your rankings” TM (-: or a link that’s going to tank your site?

I won’t pretend to know everything about SEO (no one does), or claim to be the only person you should listen to online. “Everyone’s a guru nowadays!” (-:

However, after successfully completing over 7000 orders and generating over a quarter of a million “SEO dollars” on Seoclerks, you could say that I have picked up a thing or two (-:

This is not a brag, but more “proof” that when SEO works, it really WORKS. Whether you provide SEO services, or prefer the “passive” route, good links make money!

Latest Clerks Earnings 2So let’s get to it!

Better Links = Higher Rankings = More $$$

Here’s what you should look for.

1. Page Rank

Yes, Page Rank is a metric loads of people are now ignoring.


Because Google stopped updating their data years ago now.

What that basically means, is that whatever Page Rank you see in your toolbar extension of choice, for example SeoQuake, is likely to be incorrect.

This doesn’t mean that it’s useless.

Simply, that you should use it as a first measure of a page which has (or had) good PR, and has a possibility of being a good link opportunity!

2. Trust and Citation Flow (TF/CF)

Generally speaking, the domain/page should have a TF and CF of 15 and above. You can find more info in an article I wrote about expired domains here. DA and PA are also a part of this.

3. OutBound Links (OBL)

The more outbound links you see on a page, the less value that link has.

Think of the word “link juice”. A bucket full of the stuff, might be valuable to you if you’re the only one who’s drilling into it!

However, if 100 other people have drilled holes in this bucket, you’re going to get a small trickle of link juice (and way less value).

Blog comments are notorious for high OBL, so look out if you are in the market to purchase a “HIGH PR BLOG COMMENT SERVICE”… they rarely do any good for a site, but can be okay for higher tiered links to help with indexing!

4. Relevance

This is quite obvious, but also quite hard to do.

If you’re building links to rank a site, then it’s quite likely that not all your links are relevant.

If your site is about “elephant football”, then scoring a niche related link might be near-on impossible.

My advice, is to go for “sports” instead.


5. Backlink Profile

This is probably one of the most important things to consider.

You need to ensure that you aren’t scoring a link on a page which has been spammed to death.

It’s surprisingly easy to miss and to get a full profile, you will need a premium backlink checker such as Ahrefs. (Non affiliate link)

Avoid exact match anchor text ratio of 30% and above

Avoid Chinese characters (not shady Chinese men in dark alleys)

Wrapping Up

So, there are the 5 basic things you should look out for when trying to score high quality links. If your links “DO NOT” meet these requirements, it doesn’t mean that you won’t rank. But scoring these kinds of links, alongside your “average” types of links, can make SEO and rankings, sooo much easier.

Hope that helps and let me know if you have any questions on the comments box below. (-:

{ 2 comments… add one }
  • amine May 20, 2015, 2:50 pm

    thanks barry for sharing with us your article and moz rank & moz trust has a good effect on the ranking factor
    thanks best regards

    • BarryP May 21, 2015, 12:09 am

      Glad you enjoyed the post and nice point about Moz metrics. Another one to look out for!

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